CLIENT / Marketing
Motorsport / Kawasaki / Ducati
Yandex, Google and VK advertising for a Kawasaki and Ducati motorcycle dealership.
- BYstudio’s role
- Advertising management for a motorcycle dealership across Yandex, Google and VK.
- Status
- Delivered
Motorsport / Kawasaki / Ducati
- Demand
- Offer
- Advertising
- Enquiry
The challenge
Buying a motorcycle involves comparing models and choosing a dealer. Advertising has to address both existing search demand and the audience’s introduction to the dealership.
Solution
We managed Yandex Direct, Google and VK advertising. Search engines and the social network served different roles within the promotion effort. Installing Yandex Metrica on the Kawasaki-nsk website was a separate technical task.
What we delivered
- Yandex Direct management
- Google Ads management
- VK advertising
- Yandex Metrica installation
How we approached the work
- Search addresses interest in a specific model or dealership.
- VK provides another channel for discovering the dealership’s offer.
- Web analytics connects advertising work to activity on the website.
Result
Advertising support delivered for Motorsport / Kawasaki / Ducati: Yandex Direct, Google and VK, with website analytics.
Need to promote
your business?
The initial task discussion is free. Describe it in your own words. A BYstudio specialist or Yan Bunin will respond.
- Read your description.
- Clarify the goal and constraints.
- Suggest the scope of the first stage.